Imagine already getting a lot of clicks on your website while sales stay stagnant. Incorporating some conversion rate optimisation (CRO) practices can resolve that dry spell and be a gamechanger for your business. While you still have high traffic on your website, it’s ideal for enticing visitors to make a purchase.

If you want to learn what steps you can take to increase your CRO, keep on reading.

1. Have a Fresh Web Design

A generic web design can cause people to click off quickly. Be sure to personalise the site for your business and your customer base. On top of that, don’t forget the other elements that make up an effective website, such as aesthetics and fast loading speed.

Make sure your web design is easy to navigate as well. Site visitors who have trouble looking through your pages will have an awful experience and won’t bother to check your products or services. Prevent that by having clear labels, working links, and a functioning search bar.

2. Have an Engaging Homepage

Before people get to other parts of your site, the homepage is always the first to come up. Prepare an engaging home page that showcases what your business is all about. Piquing the interest of potential customers right from the start can significantly increase your conversion rate.

Pay attention to details. You can use keywords that can boost your SEO ranking and gain more visibility. Your homepage should also contain your logo, a headline, relevant media about your business and text content that puts your brand’s values forward.

3. Publish Contact Information

Your website should house information about your business. Aside from regular blogs and the origins of your brand, be sure to include your contact information. Putting your office location, phone numbers and email addresses shows how prospective clients can reach you for inquiries.



4. Make It Friendly for Mobile Users

Some websites’ designs were constructed with only web browsers in mind. However, many people have smartphones, and they access information through their mobile browser more. We want to avoid customers getting a bad impression of your mobile web design, so test if your website loads quickly and adequately on a mobile device. Adjust the design if it doesn’t fit well.



5. Include Visual Content

Good website design should be able to appeal to a customer’s eyes. To increase your CRO, integrate some visual pieces in between all the information text. These can range from pictures of the products and services you offer. Some can be of brand partnerships or client reviews. Just don’t forget to make everything look unified in the process.



6. Direct Call-To-Action (CTA)

Don’t underestimate the CTA button, as it’s the most straightforward way to invite your customers to buy something or commission you and get CRO. Create a simple design that’s short-worded and something easy on the eyes in size and colour. If you want to make it a little hard to miss, place the button by the top of the page.



Conclusion

Monitor what strategy is and isn’t working for your website. It can take a bit of time, but you can expect long-term results with just a few adjustments. You can get excellent CRO with practical and efficient web design, which a skilled and experienced web designer can do.

Minotaur Digital offers web design, SEO and social media management services in West Sussex, UK. Get in touch with us today!