Web Design 101 - How to Create an SEO-Friendly Website - Our Guide
Gavin Fitzgerald • April 30, 2020
One of the main goals of creating a website is to give users what they want and need. As website design becomes an integral part of online marketing, more and more creators look for the best end result they could have. This desire to stay on top of the game essentially means that users want to have the most comprehensive service they could get.
Web design is imperative to making a remarkable website. However, it isn’t the only important aspect of website creation as ensuring that it is optimised is equally important if your goal is to climb the search rankings and gain visibility. Search Engine Optimisation (SEO) is a digital marketing strategy that bridges the gap between aesthetics and traffic generation.
Taking design into focus, how do you make sure that your website is SEO-friendly?
Keep it simple
Keeping your website simple doesn’t necessarily equate to minimalism. Rather, it’s about relevance. Although, minimalist websites are becoming increasingly popular and are seeing much success.
You can’t just put everything about you or your business on a single web page, leaving no white space and bombarding your users with too much information. Keeping it simple means making sure that everything is streamlined, organised, and user-friendly.
When you’ve got too many design ideas, you may want to reanalyse the ones that your website should require. If too many things are unnecessary, choose only a few that you prefer and keep the rest in your idea bank for a while. If you find that your first design choices aren’t effective, you can always go back and re-imagine your website using your previous ideas.
Make it mobile-friendly
Nowadays, almost everyone is browsing the web using their mobile devices. Be it a phone or a tablet, people find it easier to navigate the internet through these gadgets, especially while on-the-go. For this reason, you want to make it much easier for them by crafting a website based on those needs.
Making your site mobile-friendly will increase the chances of people staying to navigate your website when they stumble upon it. They won’t be greeted with small text fonts and paragraphs that don’t fit in the screen. Users don’t want the extra work. You need to hand it to them.
By shifting to the mobile market—or at least, tailoring it so that it’s accessible to mobile users—you’re essentially allowing your website to be more visible as it holds a larger share of the user market.
Create visually appealing content
Your website’s aesthetics shouldn’t just be noticeable at first glance, but it also should be seen within the nitty-gritty. Whenever you create content, make it so that it blends seamlessly with your front web design. Down to the tiniest detail, you want to make sure that everything is optimised.
Creating visually appealing content means adding images or videos to your blog posts, website sections, and so on. You also want to pay attention to alt texts as they help make your content more visible to the public. When you create visually appealing content, you’re giving your users a good experience.
Conclusion
Web design doesn’t just mean making your website stand out through advanced features and groundbreaking outlines. It is about ease-of-use and seamless visual appeal. By creating a remarkable yet simple website, you’re creating an SEO-friendly website.
Looking for a local web design agency in Sussex
to create your SEO-friendly website? Get in touch with us today to learn more about our SEO services.
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If you want to learn what steps you can take to increase your CRO, keep on reading.
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
