5 Ways to Business owners and marketers are well aware that social media is now an essential component of their marketing strategy. And as social media platforms evolve, you may take advantage of new and exciting features to help spread the word about your company's products and services. 

While Facebook and Instagram Stories have been available for a while, are you making use of them to better advertise your business? Here are some ideas about how to go about it.

1. Interact With Your Audience

Your Instagram or Facebook Stories are a fantastic method to engage with consumers in real-time. Using poll stickers is one option since you can get responses in a yes/no, short answer, or reaction slider style. You may also use the question or quiz stickers to elicit a variety of replies and comments from your audience. These are simple techniques for gauging interest in a product, a sale, or a new marketing approach.



2. Provide Updates

Because stories on social media only stay up for 24 hours, you may use them to show off your products and services in a new way. For example, you can offer sneak previews for a new product to help build anticipation for what's to come. It's also great for informing your audience about flash deals and limited-time specials. Because of the time limit, social media stories will motivate your followers to pay close attention to what you post.



3. Highlight a Recent Post

Some of your followers may miss important updates and posts. If you have an important announcement to make, publishing it to your story will ensure that a larger portion of your audience is aware of it.

You may use stories to publish user-generated material in addition to your own content. Highlighting your followers' testimonials on your story may make them feel valued and is a simple approach to express gratitude for their support.

4. Go Live

Livestreaming is a fantastic method to gain an immediate response from your audience. Instagram allows businesses to start a live broadcast and have viewers respond in real-time. After going live, you have the option to post the video on your story for 24 hours for those who missed it. If you have an event but still want to connect with non-attendees, this is the way to go.

You may also utilise the live function to do an "unboxing" and demonstration of a new product, bring your audience in for a sneak peek into how your staff operate, or simply engage in a quick conversation with your followers.

5. Provide BTS Content

You'd be amazed how many of your followers are interested in taking a peek behind the curtain. You can take your audience on an unedited tour of your office or factory, or schedule employee takeovers to immerse your followers in the day-to-day operations of your business. This establishes your credibility and can aid in the development of your brand and consumer relationships.



Conclusion

Social media stories are a great tool that will help you with your content marketing efforts. It's a wonderful way to promote sales, new products, behind-the-scenes information about your firm, and so much more. Aside from that, they won't be around for long because they only last 24 hours. They show up in a separate stream, which means they won't fill up timelines. The extra benefit is that by maximising your feed and stories, you will gain even greater visibility.

If you are looking for a digital marketing agency that can help you with social media management, Minotaur Digital is the one for you. We help businesses attract more customers by making beautiful websites and deploying marketing strategies that work. Talk to us now!