3 Tips to Help Your Web Design, Marketing, and SEO Work in Unity
Gavin Fitzgerald • May 28, 2020
It goes without saying that the better your web design, the more it will do to meet your goals. Whether you’re looking to improve your conversion rate or drive more sales, great web design can help!
One of the biggest reasons business owners put effort into their web design is to improve their sites’ organic search performance, which is another way to achieve said goals. However, poor web design can be a huge problem to overcome, especially when you don’t consider how marketing comes into play.
One of the most critical aspects of web design is the part it plays in your organic rankings, which has a major hand in lead generation and sales. How do you ensure that your web design, marketing, and SEO are working together in a way that brings results? Here are our three tips!
1. Factor in website usability
The last thing you want to happen is for users to see your ads and be enticed to click through, but bounce the moment they see your website. An unattractive website can not only drive visitors away—and sometimes for good—but it will also tarnish your reputation and affect your ability to attract new visitors.
To make sure your website reflects the quality of your marketing ads, you need to make sure it is usable. To do so, focus on offering the best user experience as you can. Beautiful and functional web design will ensure visitors stay on the site longer, improving your website's rankings on the SERPs.
2. Offer quality content
You might come to believe that the more content you have for your visitors, the higher your ranking will be. While quantity does undoubtedly play a role in your website's performance, quality has an even bigger hand. You should always focus on quality over quantity, ensuring that each piece of content you put out is informative, relevant, and useful to your visitors.
Perhaps you’re wondering how you can consistently provide visitors with quality content. The truth is that the concept is easy, but the application can be hard. Start by putting yourself in your visitors’ shoes. When you produce content, ask yourself these questions: What is the purpose for writing this material? Is this interesting? Is this relevant to what your company is providing?
3. Think about navigation
One of the most important aspects of web design is the navigation design behind it. Put simply, it is how users can interact with your website, clicking drop-down menus and buttons to get from one page to the other. Of course, your site's navigation should be as simple as possible. Not only will proper navigation allow users to find what they are looking for, but it will keep them from bouncing off in frustration.
If you are wondering what kind of practices point to good navigation design, here is an example: ensure that your most popular content is easily accessible with a click of a button. This can be in product categories, where the most popular is on top while the least popular is below. Another way to go about easy navigation is to offer customized pages where a user's interests are considered, with the appropriate links provided at the beginning.
Conclusion
By offering quality content, excellent navigation design, and exceptional user experience, you can enjoy a website that performs well in the organic search results.
Perhaps the best tip we can share with you is that if you want to carry out any changes to your website or build one from scratch, do so with professionals. With their experience and knowledge, you can work with a great website on the get-go, ensuring that you are constantly positioned for SEO success.
Our committed team at Minotaur Digital is here to serve SEO-friendly web design services in West Sussex
to help build your site. Reach out to us today to learn more!
But did you know that link building can be an effective tool for achieving exponential levels of business growth?
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If you want to learn what steps you can take to increase your CRO, keep on reading.
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Web design is ever-changing; what could be trendy a few months ago may already be passé today. Because of this, businesses and organisations must be aware of the latest trends to ensure that their website will not look dated. This is especially important as today’s online users have more scrutinising eyes, and you best believe that they’re judging your website and your brand the moment they land on your homepage.
So, what trends will you see for web design in 2021? Here are five of them:
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
