5 Social Media Marketing Mistakes You Need to Avoid
Gavin Fitzgerald • June 7, 2020
Social media sites are incredibly powerful marketing tools. They give businesses the ability to reach wide audiences and stay constantly connected with them. If used well, these platforms pave the way towards increased brand awareness and ultimately, long-term success.
That being said, social media marketing isn’t fool-proof. A business owner has to not only plan and execute their marketing strategies effectively, but they must also be careful to avoid committing any of the many mistakes that are so common in social media.
To help you in this regard, we’ve outlined five of the most frequently made social media marketing mistakes that you need to avoid.
1. Reusing the same content for different platforms
Social media sites such as Facebook and Instagram are very different environments. The former, for example, is more suited to community building as it has many powerful tools that facilitate this. The latter, on the other hand, is more specific to visual content such as images and short videos. In other words, you need to produce unique content for each platform, or at the very least tailor them accordingly.
2. Failing to come up with a posting schedule
When publishing any type of content onto your social media pages, you need to be mindful of the frequency at which you do so. Posting too often or too seldom could be harmful to your brand, as either can cause you to lose your following. This is why you need to create a posting schedule that takes into account your peak engagement times so that you can retain a healthy level of visibility online.
3. Not engaging with your customers enough
They’re called social media platforms for a reason. These sites can only be effective marketing tools if you’re taking the time to engage with your audience. You need to respond to their comments and inquiries, and make sure you address reviews whether they are good or bad. These actions, when performed consistently, will let you build a loyal following both online and in the real world.
4. Providing incomplete or outdated information
You need to ensure that your business details, including contact information, address, and operating hours, are complete and accurate. This is true for each platform you use, as people will look for this information should they try to contact you or visit your location. If these are lacking or otherwise incorrect, you’ll be effectively driving potential customers away and they might not give you a second chance beyond that.
5. Disregarding the results
Social media marketing strategies are only effective when they take the customers’ needs into account. The trouble is that these needs are always shifting, which means your marketing practices have to be flexible in order to stay relevant. How is this done? By keeping track of their performance and then finding ways to improve. Social media sites provide plenty of tools and metrics to help you with this, and you can’t ignore their necessity.
Conclusion
These mistakes might sound pretty obvious, but surprisingly, many business owners are still guilty of committing them. Avoid falling into the same traps so that you can get the most out of social media.
Looking for more help with your marketing strategies? We’re a professional social media management service in Sussex, and we’d be delighted to help you out!
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
