3 Common Web Design Mistakes to Avoid in 2020 - Our Guide
Gavin Fitzgerald • June 12, 2020
In this digitally-oriented landscape, businesses need a website to establish a reputable presence online. Websites are no longer an afterthought but are considered as an extension of your brand. Modern businesses know that setting a good impression is crucial, but creating a good-looking site is only half the battle.
There are various factors that can impact the user experience, which is where many companies often miss the mark when it comes to building a successful website. This leaves room for mistakes, which can compromise your engagement and rank on search engines. With that in mind, the list below explores common web design mistakes to avoid:
Mistake #1: Failing to Create A Mobile-Friendly Web Design
Even if you have the most eye-catching design, all the strong branding won’t matter if it doesn’t translate properly to mobile devices. Seeing as 64 percent of internet users use mobile phones, tablets, and other small screens, it’s important to create a responsive web design that can seamlessly adapt to any device.
This includes the loading speed, readability, and other design elements that may change when done through a smartphone. With that in mind, ensuring your web design is mobile-friendly allows you to improve your recognition and SEO.
Mistake #2: Ignoring the User Experience
Web design isn’t all about beautifying your page, but more on using elements that can create a smooth, user experience. Creating easy-to-follow navigation, for instance, can boost your conversion rate by letting your audience explore your site effortlessly.
By removing any distractions or interruptions in their browsing experience, you can improve the chances of guiding your visitors to your desired destination. Overcomplicating the navigation for the sake of creating visual interest will only compromise your engagement.
Good navigation can also improve your SEO as it allows search engine bots to crawl your web pages more efficiently, which can bump up your ranking.
Mistake #3: Lack of a Clear, Call-to-Actions
Good design is all about promoting a clear message using various design elements. One of the strongest features is your call-to-action, which can impact your customers’ purchasing decisions. There are different ways to set up a call-to-action, all of which should guide the user’s actions through their desired destination. With that in mind, a powerful call-to-action is easy to spot and has clear messaging.
The Bottom Line
Web design plays a pivotal role in creating the full experience for users. It can make it complicated, or provide smooth-sailing navigation that enhances your brand. Seeing its importance, the list above should help you avoid any digital pitfalls when creating your website.
If you’re looking to improve your online presence, get in touch with us! We’re a professional web design agency in West Sussex
that creates stunning, SEO-friendly websites.
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
