The 6 Cardinal Rules of Social Media Management
Gavin Fitzgerald • June 25, 2020
Social media continues to be an essential part of marketing today. It allows businesses to remain connected with their audiences at all times, and it’s incredibly cost-effective at the same time.
However, a business’s social media accounts will only grow with proper management. Business owners need to invest time and effort to use these platforms to their full potential. It might sometimes be challenging, but it’s nevertheless important.
To keep you on track, here are six social media management cardinal rules that you must always remember:
1. Have a plan
What type of posts do you want to use on social media? When do you want to post them? A plan will provide structure to social media management—from the types of posts and their scheduling to the measurement of results. Furthermore, a plan will let you set up a social media calendar to keep track of your ideas and what’s coming up. Most importantly, a plan will set the direction for your social media efforts.
2. Set a theme
One effective way to stand out on social media is to have a unique and compelling story to tell. Themes will allow you to stay focused and consistent in a particular narrative that you want to convey to your social media audience. A theme will provide your target audience with a better understanding of what they can expect from you, and at the same time, it will also help you gain more followers.
3. Invest in quality content
As a social media manager, a huge portion of your job is focused on creating quality content. It’s a never-ending job, but when you’re able to fulfil it, you get to establish your brand on social media as an industry expert. In turn, it could build trust that will eventually lead to gaining more customers.
4. Automate tasks
The job of a social media manager can get tedious, especially if you have plenty of social platforms to manage. Each social platform is unique, which calls for a different set of marketing strategies to sell. Make your job more efficient by automating routine tasks, such as using tools to help you schedule posts automatically. You may also explore outsourcing to get help for your copywriting, customer service, and other administrative tasks.
5. Engage with your target audience
Posting on social media is essential, but that’s not the only thing you should be doing. You need to engage with your target audience as well. Social media engagement involves activities such as replying to comments, hosting live events, and reacting to posts.
Making an effort to engage with your social media audience regularly will increase your visibility and strengthen your connection to your followers. What makes it even better is that engaging with people on social media is fun.
6. Focus on growth
Your primary focus on social media must be to grow your networks to create a domino effect for your business. Therefore, focus on growing your accounts and increasing your brand’s reach. Implement strategies that will encourage your business to expand and reach newer markets.
Conclusion
These are the cardinal rules of social media management. From having a set plan to devising strategies that are focused on growth, you will be able to make the most out of your social accounts in no time.
You may also seek help from a social media management agency to help you better manage your social accounts. After all, social media management is a tedious job and it requires expertise for your accounts to flourish.
Make the most out of your social platforms with the help of our reliable social media management agency in Sussex. Minotaur Digital has a team of social media experts to help you out. Contact us today!
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
