5 Steps to Establishing Effective SEO in eCommerce
Gavin Fitzgerald • June 26, 2020
Competition in the digital market between eCommerce businesses is incredibly cut-throat. With so many companies vying for customers’ attention (and money), it can be challenging for you to make your business stand out.
To give yourself an edge, you can rely on SEO (search engine optimisation) to make your business more visible online. But with so many other businesses doing the same, how can you ensure that your SEO initiatives are actually paying off?
The simple answer is to ensure that you’re doing it right in the first place. SEO, after all, is designed in such a way that it gives all businesses equal opportunities to rank highly. In other words, it falls on you to make good use of its potential.
Here’s a step-by-step guide to show you whether you’re on the right track or not:
Step #1: Search for the right keywords
The very first step, which is researching the right keywords, is crucial as this plays a key role in your SEO strategy. As you may know, targeting industry-related keywords is what makes your website and content get seen, which means you should be smart about choosing what set of keywords you will invest in.
You need to identify what people in your market are searching for and integrate these keywords into your content. As a beginner, it would be best for you to stay away from the most popular keywords, as it may be hard for you to stay competitive. Instead, you can invest first on less popular or more specific (ie. niche) keywords so that you can target more audiences more quickly and effectively.
Step #2: Build an SEO-optimised website
Aside from the keywords itself, you should invest in a functional and responsive website. This will help site visitors browse through your site efficiently, and it will let search engines index and rank your content effectively.
Some important factors that you should consider when optimising your website are its:
- Readability: Your content should be clear and concise
- Loading speed: Your web pages must load quickly to provide a good experience
- Web design and layout: Your website should be attractive and organized
Step #3: Perform proper search engine optimisation
The best way you can establish your eCommerce business's online presence is to optimise your blog content and social media posts. Although it would be best to let an SEO agency handle this, you should also familiarize yourself with these two main areas of SEO:
- On-page SEO: This deals with placing or integrating a set of keywords into your content for it to rank well, including your titles, subheadings, and metadata.
- Technical SEO: This is about how you place or position the keywords in your content and manage factors that affect it, such as the loading speed and hyperlinks.
Step #4: Produce high-quality content
The heart of your SEO strategy is your content. Today, search engines rank content that is written with quality, provides helpful information, and answers users' inquiries.
Give your target audience a reason to view your content and visit your website by providing them relevant information about what your business does. In doing so, more people will consume your content, increasing your credibility and authority in your niche and making search engines rank you even higher.
Step #5: Schedule your posts effectively
When you release multiple pieces of content all at once, your audience will likely not be able (or willing) to go through everything. It’s always better to stagger your posts so that customers are not overwhelmed and you can keep updating more frequently.
In order to do this, find the perfect timing. You should research to find out the times when there is a significant amount of activity on your website. Publishing your content at these times will help your content stay visible to a broader audience.
Besides, spacing your content apart means that you’ll be more effective at ensuring its quality., helping you stay consistent in your rankings.
Conclusion
Search engine optimisation is more than just integrating keywords into your content. To achieve success and rank higher, you should optimise your website to deliver high-quality and informative content more effectively. Aside from that, it is also essential to find the right timing to publish your content, as this significantly affects your visibility online.
If you are looking for the best and reliable SEO agency in Sussex, get in touch with us today. We help eCommerce businesses to attract more audiences by providing expert web design services and social media management!
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
