4 Important Benefits of Having Good Site Navigation
Gavin Fitzgerald • June 4, 2021

Web designers, agencies, and internet experts all agree that website navigation is one of the most crucial elements of web design. The easier it is for users to explore your website, the easier it will be to convince them to take desired actions. This could mean making a purchase, registering a new account, joining a mailing list, and so on. 


Your website navigation should be clearly visible and easy to understand. It serves as the map to the information that users are looking for. However, there are quite a few more benefits to good website navigation other than this. In this article, we will go over those benefits so that you can make better web design choices.




1. They help with SEO and your rankings

The indexing protocols of search engines are designed to determine which websites are most relevant to users. This involves carefully perusing your website information. One of the ways it does this is by going through your navigation. If your navigation is clearly defined, your chance at ranking higher on Google will significantly increase.




2. They keep your website organised

We’ve mentioned before how web navigation can help make information more accessible to your user. This cannot be overstated. The better and more organised your information is, the more likely it is to maintain your site visitors’ interest. Your website would be useless if it did not serve its purpose of delivering information well.


One important thing to remember is that your website must not just focus its navigation on the home page. After all, there is no telling which page new users will land on. Your navigation should be available to the user no matter where they are on your website.




3. It can make users more responsive to your calls-to-action

Good web navigation is just an element of web design. As such, it must work cohesively with all the other elements on your website. The more cohesive your overall web design, the more likely users are to respond to your calls-to-action. This means more conversions, more hooked customers, and more profits. 




4. It can reduce the number of clicks users need to make

One thing that good navigation does is that it reduces the time users spend looking for anything. It reduces the number of clicks that users need to make before taking your desired action. This is especially important for eCommerce businesses since users must be caught before any form of hesitation sets in. 




Final thoughts 

The field of eCommerce is more competitive than ever. With the pandemic and other global events raging all around us, the average person has come to rely on online businesses more than any other form of business. Everything from groceries to electronics is now being ordered, processed, and transacted online. 


It only makes sense that all the right web design techniques are applied to make this process smoother and easier for everyone involved. One such technique is the use and employment of good website navigation.


If you’re looking for the help of a web design agency in West Sussex to help with your online presence, send us a message at Minotaur Digital. We have what it takes to help your website soar to greater heights. 


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Gavin Fitzgerald

Director

As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.