Before the advent of the web, back then, businesses relied on storefronts to let customers know about their products or services. Today, many companies now rely on digital storefronts to do the same. However, there is one stark difference: the competition is global. With millions upon millions of websites worldwide, standing out from the crowd is essential to attract an audience to your digital doorstep. 

Everything from your website’s design to its usability can make or break it, and in this article, we are going to share some essential tips to design your website for success:

1. Add a favicon

A favicon is the tiny icon that pops up on the user's tab when they are on your website, also known as a site icon. This is essential as it allows users to differentiate your tab from other tabs they may have open. It also gives your tab and your website a unique look and feel. As such, you should create and customise your icon. While it may seem insignificant, customers are good at looking at the details. If they see a custom favicon, they will have much better first impressions.



2. Create a custom email

While you can get away with using an email like Yahoo or Gmail, it is undoubtedly much better for you to create a custom email address. It looks a lot more professional and legitimate, which customers always look for in a business. Not many will trust you if you send them an email from a free service. In fact, your email may end up in their spam folder—the last place you want your emails to be found.

3. Use professional images

Stock photos and other low-quality, cheap photos may work initially, but if you want to transform how your website looks and feels, get professionally taken images. Investing in good photography for your website will help you create a professional look and keep your site unique among other websites. 

If you cannot afford to hire professional photographers, take the time to take pictures yourself. Pay attention to props, lighting, and more, and you will be able to produce quality images that will do until you can afford professional photography.

Conclusion

Apart from these tips, there are many more you can follow for a more credible website. A few examples are editing your content to be concise and implementing white space to eliminate crowding. These can go a long way towards turning any mediocre website into a truly astonishing one, which is necessary to succeed in the online business world. 

That being said, if you are having trouble giving your website a facelift, work with professional agencies that offer web design. They know what works and what does not and will create a design that your customer will be happy to see and one that you can truly be proud of.

Minotaur Digital is a digital marketing agency in West Sussex offering web design, SEO, and various other services to help companies boost their online presence and grow their business. Work with us today and revamp your website design for success!