The digital landscape can offer a lot of opportunities for businesses to make their presence known. Today, as everybody moves to an online ecosystem, an essential part of a business’ marketing efforts is to create and maintain a website.

Regardless of industry, field, or expertise, websites can help your brand establish itself in the digital world so that potential customers can find you. Even if your business doesn’t do e-commerce, building your website with a marketing agency is still valuable, as it can still help your shop by improving brand awareness.

Advertising is going digital, and any attempt to market business should find its way to a place of sorts on the one place where everybody is: the internet.

Getting started: how a website can benefit your brand

Having a website on the internet is like having a proper store rather than selling from your garage; you simply get more recognition and customers. Having no website means missing out on a whole lot of organic traffic on the web—and it’s important to have one now, especially since everybody is looking for information on businesses and shopping online. If you want your business to be found, then you need a website where you can put all of that information so that search engines can pick it up.

SEO strategies can help you compete with other businesses, so make sure to employ a local marketing agency to design your website to rank higher. Ranking higher entails producing original, meaningful and search-optimised content—so having a good content strategy is a wise move to supplement your online efforts.



Make use of social media

Your website is one place to reach potential customers on the web, but another place to maximise your brand presence is on social media. While websites provide more information on your products and services, much of your engagement with customers takes place on platforms like Facebook, Instagram, and Twitter. 

You can establish your brand’s tone and message while having meaningful conversations with customers. Make sure that your website is equally as engaging and that your social media pages are simply complementary to them. 

Design a meaningful customer journey

How your website is designed should be intuitive for the customer, and effectively communicating your brand means taking the customer on a journey. You can design this journey around what the customer’s needs are and where they could be. Making use of inspiring and touching stories are usually the hallmarks of an effectively designed customer journey. At the end of it, your customer should feel and understand why your product or service is valuable to them. 

Don’t neglect your user interface either, as this is key to the customer experience. It should be easy for customers to navigate your website, find out what they need, and search for more useful information.

Remember: Form, Function, & Security

Your website should instantly be recognisable when customers come to visit it. Apart from your logo, all the elements on your website should convey a strong brand identity. 

If your brand has more straight-edged personality, then your logo and website can match with clean angles and straight lines. The user interface would be more straightforward, and the content should match your brand too! For instance, video content that you feature on your homepage should also have the same theme colours, fonts, and icons, and its tone should reflect your brand.

Finally, double-check to make sure that your website is secure. Many users won’t trust websites that don’t start a URL with “https” as they feel it won’t protect their security, including their payment information, and this could cause your rankings on search engine results pages to waver. 

Conclusion

Remember that your website is a reflection of your brand and rather than an extension of it, so it should be part of your overall marketing strategy. Defining it in the most relevant spaces doesn’t just help your visibility, but it also boosts credibility and authenticity. By being where your customers need you the most, you are showing them that this brand matters. 

Are you looking for professional web design services to help you build a website for your brand? Here at Minotaur Digital, we are a local web design agency that offers services for web design, SEO, and social media management. To find out how we can help your business today, visit our website today!